First, what is this ‘pivoting’ your business all about? What does that even mean? Well, it is not a new term, even though it has recently become a popular buzzword. While pivoting your business a decade or so ago was generally used in the start-up world to refer to ‘Plan B’ when ‘Plan A’ wasn’t, […]
COVID-19
1 Gutsy Gal – Bold Business During COVID-19
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Celebrating 1 gutsy gal during National Yoga Month Effervescence Yoga Spa (EYS) owner, Brittney Hiller is no stranger to adversity. Operating an award-winning yoga studio (Winner ESPB 2018 & 2019 Beaufort’s Best Yoga Studio and Winner Island News Favorite Yoga Studio 2018) in the lowcountry means being ready to prepare her business for closure each year for […]
Client Roster COVID-19 Casualty
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Well, it happened. After buzzing along unscathed for the first five months of the pandemic, the client roster for my business experienced its first COVID-19 casualty. A longstanding (almost eight years) brick-and-mortar client feeling the vice grips of the pandemic notified me she needed to stop services. “You have done an outstanding job over the […]
