The average attention span is reportedly 8 seconds.
Quick tips for keeping your newsletter short and sweet:
- Catchy title – use a call to action with winning words for your customer
- Concise content – stick to the story, keep text readable and relevant
- Graphics – “a picture is worth a 1,000 words” – graphics used should support the content
- Balance – use eye-appealing text and graphics that complement the content and draw the reader in
- Contact information – clearly list and hyperlink all ways for your customer to connect with you