Beeline for Business … New Year, new newsletter?

newspaperCreating a buzz for your business this year with a newsletter?

The average attention span is reportedly 8 seconds.

 Quick tips for keeping your newsletter short and sweet:

  1. Catchy title – use a call to action with winning words for your customer
  2. Concise content – stick to the story, keep text readable and relevant
  3. Graphics – “a picture is worth a 1,000 words” – graphics used should support the content
  4. Balance – use eye-appealing text and graphics that complement the content and draw the reader in
  5. Contact information – clearly list and hyperlink all ways for your customer to connect with you