“To accomplish great things we must first dream, then visualize, then plan… believe… act! Alfred A. Montapert

As a small business owner, does this quote resonate with you? You, the entrepreneur, are the original visionary for your business. Keep your business vision in mind while you are implementing your business plan, executing strategies to build your business and handling all the administrative work for your business. You may be so bogged down in the day-to-day operations you are not able to fathom the goals you set forth in your business plan. Creating a vision board or using lettering decals to write out the business vision statement on your office wall are great visual cues. Interested in creating your own vision board? There are a number of online resources and you may even find a local workshop. For decals, simply type wall lettering into your search engine and you will find an endless number of sources.

Recap: Your company’s vision is the ‘big picture.’ Translate the positive impact your business will have into your vision statement and include that vision statement in your business plan. Create a visual image of your company’s vision in your daily sight line. Communicate your vision to your customers through the conduct of your business transactions. Periodically re-evaluate your vision as your business expands to ensure the vision still fits.